Shalonda Bradford

Shalonda Bradford

Title: Assistant Professor
Department: Business
Discipline: Marketing
Office: Howard Jordan Rm. 123
Phone: 912.358.3395
Fax: 912.358.3891


Not Available

Research Interests

Sales and Sales Management Mentoring Leadership


PhD, Doctorate of Business Administration - Kennesaw State University
MS, Human Resource Management - Troy State University

Awards & Honors

Name: Influencial Educator Award
Organization: Echos Organization
Date: 5/1/2015
Award given for positively impacting students on campus

Name: 3rd Place Doctoral Poster Session
Organization: American Marketing Association
Date: 8/2/2014
Awarded by the Relationship Marketing Special Interest Group for research presentation

Name: Faculty Honoree
Organization: Golden Key National Honour Society
Date: 10/1/2010
Inducted into honor society as a result of rigor in classroom

Name: Most Influential Educator, Field of Business
Organization: Iota Phi Lambda
Date: 5/1/2009
Awarded for making impact in lives of business students.

Name: Living Legend Award
Organization: National Council of Negro Women
Date: 4/1/2009
Honoring outstanding service to women on the University campus


Title: Promoting Vegetarianism through Moralization and Knowledge Calibration
Publication Date: 6/19/2017
Publisher: Taylor & Francis (Routlege)
Volume: 23
Issue: 6
Page Number: 889-912
Type: Journal Article, Academic Journal
Authors: Shalonda K Bradford,

Title: The Impact of Training, Mentoring, and Coaching on Personal Learning in the Sales Environment
Publication Date: 2/1/2017
Publisher: Oxford Brookes University Business School
Volume: 15
Issue: 1
Page Number: 133-151
Type: Journal Article, Academic Journal
Authors: Shalonda Bradford,

Title: The “Global Logistics and International Business 2.0” Curriculum Internationalization Experience
Publication Date: 8/1/2013
Volume: ISSUE 1
Issue: 1
Page Number: 1-17
Type: Journal Article, Academic Journal
Authors: Anshu S Arora, Jun Wu, Suman Niranjan, Reginald D. Leseane, Shalonda Bradford, Hae Yeon Choi,

Title: Leadership, collective efficacy and team performance: A New paradigm for the next generation
Publication Date: 7/1/2012
Publisher: International Journal of Web-based Learning & Teaching Technologies
Volume: 6
Issue: 4
Type: Journal Article, Academic Journal
Authors: Shalonda Bradford,

Title: Consumer Perceptions of Advertising Appeals: Hard-Sell and Soft-Sell Revisited
Publication Date: 5/1/2011
Publisher: Academy of Marketing Science
Type: Conference Proceeding
Authors: Anshu S Arora, Shalonda Bradford,