Public Relations
& Advertising
Degree Awarded: Bachelor of Science
Core Curriculum
(Areas A, B, C, D, E, and additional requirements) |
47 hrs
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Area F
Courses Appropriate to the Program of Study |
18 hrs
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COMM 2101
COMM 2105 COMM 2106 ENGL 2104 |
Writing for the Media
Mass Media and Society African-Americans in the Media Advanced Composition |
3 hrs
3 hrs 3 hrs 3 hrs |
Foreign language sequence Recommended: SPAN 1002, and SPAN 2001 or SPAN 2001 and SPAN 2002 |
6 hrs
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PLEASE NOTE: |
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PROGRAM OF STUDY | ||
COMM 3110
COMM 3120 COMM 3401 COMM 4101 COMM 4106 COMM 4402 COMM 4406 COMM 4705 COMM 4902 |
Desktop Publishing
Introduction to Communications Theory Introduction to Public Relations and Advertising Advertising Copy Writing Communications Practicum Public Relations and Advertising Campaigns Public Relations and Advertising Workshop Communications Law and Ethics Professional Media Internship |
3 hrs
3 hrs 3 hrs 3 hrs 3 hrs 3 hrs 3 hrs 3 hrs 3 hrs |
Choose one of the following courses:
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COMM 3102
COMM 3101 COMM 3130 COMM 3301 COMM 4810 |
Photo-Journalism Media Arts and Design History of Journalism Introduction to Radio and Television Production Introduction to Communications Research |
3 hrs
3 hrs 3 hrs 3 hrs 3 hrs |
Other Requirements 6 hours
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||
SPEH 4101
GEOG 1101 |
Advanced Speech
Introduction to Human Geography |
3 hrs
3 hrs |
Electives
|
(ENGL 2104 is a required elective)
|
9 hrs
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TOTAL
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36 hrs
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|
Total hours required for the major in Mass Communications with a Public Relations & Advertising Concentration
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125 hrs | |
MINOR IN MASS COMMUNICATIONS
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All students completing a minor in mass communications are required to take and satisfactorily complete fifteen semester hours which must include COMM 2101 and other communications courses at 3000 or higher levels; however, COMM 2106 (African-Americans in the Media) may be taken with permission of the mass communications coordinator or the chair of the department. Suggested courses include, but are not limited to:
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COMM 2101
COMM 3110 COMM 3120 COMM 3302 COMM 3401 |
Writing for the Media (required)
Desktop Publishing Introduction to Communications Theory (Prereq: Junior standing) Speech for Radio and Television Intro. to Public Relations and Advertising (Prereq: COMM 2101) |
3 hrs 3 hrs 3 hrs 3 hrs 3 hrs |