Marketing Overview

Welcome to the wonderful world of Marketing at Savannah State University. Marketing is the business function that identifies customer needs and wants; determines which target markets the organization can serve best; and designs appropriate products, services, and programs to serve these markets. However, marketing is more than just an isolated business function—it is a philosophy that guides the entire organization. The goal of marketing is to create customer satisfaction profitably by building value-laden relationships with important customers. The marketing department cannot accomplish this goal by itself. To provide superior value to customers, it must team up closely with other departments in the company and partner with other organizations throughout its entire value-delivery system.

At Savannah State University’s College of Business we prepare our majors with the tools necessary to be successful in their careers. Welcome to Marketing’s Web site and as you navigate, discover the wonderful world of Marketing. You will be glad you did!

Marketing Career Paths