Marketing Career Paths

Your ability to be both a marketer and a professional sales person will serve you well as you progress in your career. A marketing degree lends itself to careers in just about any field, as just about every business and nonprofit organization needs creative and competent people to market their message. It can be difficult to get a marketing job just out of college, so many new graduates work in sales first. If you're good with numbers, market research can be a lucrative career path. Other students find jobs in communication fields such as public relations, advertising, or event planning.

Careers in Marketing include:
Sales/Management
Retailing
Advertising
Planning/Research
Brand/Product Management
Department stores and other retail establishments
All service industries
Banks and other financial institutions
Insurance agencies
Pharmaceutical companies
Consumer product companies
Manufacturers