The Department of Mass Communications prepares students for careers in all areas of professional online journalism, Audio/Video production, and public relations/advertising with applications to multi–media platforms and social media.
Students in the online journalism concentration typically work for newspapers, magazines, and online news/broadcast services. They are also prepared for careers in information gathering/analysis, writing, software applications, online publications, and editing which requires them to implement social media and multi–media platforms in a converged professional media environment.
The audio/visual production concentration prepares students, through its high definition/digital television production studio, and state–of–the–art campus FM radio station, to meet the challenges of working in a professional broadcast environment which espouses online, social media, and multi–media platforms. The department’s utilization of new media technologies/software prepares students to work in video/audio production/post production, and as on–air media talent, producers, writers, cable television personnel, media sales associates, corporate communicators/producers.
Public Relations and Advertising:
The public relations and advertising concentration students are prepared to work in a converged professional media environment in the following areas: corporate public relations, public opinion research, special events planning, web designing utilizing social media platforms, software applications to media, community relations, sales, reporting, politics (lobbying), graphic design, public affairs, alumni relations, advertising, media research, and integrated marketing.